African + Eastern
African + Eastern

The perfect
blend of people
and brands

As one of the world’s best brand builders, we’re proud to be leading the way in premium drinks – the most exciting consumer products category.
African + Eastern

The perfect blend
of people and
brands

As one of the world’s best brand builders, we’re proud to be leading the way in premium drinks – the most exciting consumer products category.

The perfect blend
of people and
brands

As one of the world’s best brand builders, we’re proud to be leading the way in premium drinks – the most exciting consumer products category.
The origins of African + Eastern can be traced back over 100 years to Africa & the Middle East. First established in the tradition of Sea-borne trade
and commerce.
African + Eastern
African + Eastern
Since its founding, it has been witness to the region’s incredible growth and is now the largest importer, distributor & retailer of beverage alcohol brands in the Middle East and Arabian Gulf region.
We are a global company
with Extraordinary brands.
Our purpose is to Celebrate Life, every day, everywhere.
African + Eastern
340+ AGENCIES
860+ BRANDS
4000+ PRODUCTS
100000+ sqft RETAIL SPACE
African + Eastern
02 Well-loved GLOBAL BRANDS
We bring you a range
of some of the world’s leading global brands with a unique story behind every one of them.
Discover our Brands
African + Eastern
African + Eastern
03 Our Local PRESENCE

With100,000 sq ft of retail space spread across over 40 conveniently located alcohol shops in the region, explore an unbelievable range of Beer, Spirits, Wine and Champagne.

Our consumers are at the heart of our business. Our strategy in the UAE is focused on accelerating sustainable growth through smart investments in our portfolio of brands, data-led insights and excellence in our route to market.
African + Eastern
African + Eastern
04 Distribution universe
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
Hospitality

African + Eastern proudly supplies the regions’ leading hotels, restaurants, clubs, lounges and international hospitality chains to bring our products to your table. We consider our Service, Brands and Quality as key facets in providing the best partner experience possible and strive to exceed expectations every time. Our on-trade sales team are supported by talented and diverse category specialists in Beer, Wine and Spirits bringing our Brand Owner vision to life in each and every venue we touch.

Our B2B Portal
African + Eastern
TRAVEL RETAIL

Recognizing a need for a dedicated service, in 2008 African + Eastern established Gulf Beverages. An important part of our business, Gulf Beverages provides sourcing, supplying and merchandising of alcohol within the region and is now recognized as the Arabian Gulf’s best and largest Travel Retailer.

RETAIL

We aim to provide an exceptional customer experience through our commitment of Great Service, Brands and Deals. With access to over 4,000 products across Beer, Wine, Spirits & Champagne. Our range is imported from over 40 countries across the world to ensure our diverse customer needs are met.

06 We bring Good times
African + Eastern
We never stop thinking about what’s next.
Accelerateyour career.

FIND YOURCareer Opportunity
at african + eastern

Find your opportunity
Our consumers are at the heart of our business. Our strategy in the UAE is focused on accelerating sustainable growth through smart investments in our portfolio of brands, data-led insights and excellence in our route to market.
African + Eastern
We are the official distributor ALl our products are 100% authentic
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern
African + Eastern